Much like the electronic codes used by air lines instead of boarding passes, Moshi Moshi’s interpretation of the black and white maze-like block is designed to be scanned by mobile app devices. It then gives customers the power to determine where their fish came from, down to the very fishery it was caught in to be precise. A complete story from fish to dish.
- Word of mouth: The sustainable fish pioneer (telegraph.co.uk)
- We Want Non-Fish Sushi (reflectionsuponreflections.wordpress.com)
- The History of Sushi (theflyingfugu.com)